After more than two decades as a major player in the third-wave coffee movement, it was time for a new brand, including a refreshed tone of voice to welcome the NEXT CHAPTER.
tone of voice
the ask
Craft a voice that would speak to everyone from the coffee-curious to the coffee connoisseurs that’s as thoughtful and discerning as the brand.
The challenge
Defining the tone of voice for a founder-led brand comes with a few challenges. It’s a balance of retaining the original spirit of the brand, while evolving it for the modern consumer.
The Approach
Blue Bottle set itself apart through a meticulous commitment to its craft, clean design, and bean-to-cup sustainable practices. With such strong brand values in place, everything from the brand personality to the voice attributes were crafted to orbit the heart of the brand.