I am a Copy Director based in New York City and specialize in luxury branding and hospitality.

I write for a range of clients in luxury hospitality, travel, real estate, fashion, beauty, and technology. I’ve worked at agencies, in-house, and startups in New York and Paris. My areas of expertise include brand identity, naming, tone of voice development, content, brand strategy, and digital.

I am currently a Copy Director at King & Partners. My latest projects include the forthcoming rebranding for Chase Bank's travel and hotel program, including naming, tone of voice development, messaging, and strategy support, and leading the rebranding of Alila Hotels across 20 properties worldwide, including copy, content, and multimedia creative concepts. Most recently, I worked on the brand refresh and tone of voice development for Blue Bottle Coffee.

While living and working in Paris, I worked with brands like Givenchy to refresh their tone of voice following the onboarding of a new creative director, created campaign messaging around beauty product launches for Giorgio Armani Beauty, developed editorial brand guidelines for AccorHotels, and translated copy from French to native English for formerly LVMH-owned champagne brand Canard-Duchêne's website.

Previously, I've worked with entrepreneurs and B2B clients to help them identify their brand voice, develop effective content strategies, and maintain ongoing marketing initiatives. I've also been in-house at unicorn fintech startup, DailyPay, where I worked alongside the tech and marketing teams to A/B test UX and conversion copy, as well as produce COVID-19 financial literacy content.