To evolve Chase Travel’s Luxury Hotel & Resort Collection, I dreamt up a new name to represent a new era of the brand’s hospitality offering.
Naming
What’s in a name?
The name had to capture the changing needs of modern travelers while speaking to its seamless booking, better-than-ever benefits, luxury offerings, and curated nature of its international properties.
Edit[orial]
The name is also a nod to the editorially driven booking portal, which will feature inspiring content, destination guides, and local recommendations.